Corsuco's Album: Wall Photos

Photo 28 of 34 in Wall Photos

PepsiCo Recycling announced, through the Recycle Rally – a program designed to instill recycling behaviors at K-12 schools in the US – nearly 10 million pounds of waste was diverted from landfills during the academic year. Since launching in 2010, Recycle Rally has facilitated collections of some 500 million containers. Participating schools compete in the contest and the schools that collect the most recyclables win funding for sustainability initiatives. "The success of Recycle Rally shows if we can create an environment where children feel empowered to recycle – and educated to recycle properly – they will go the extra mile to ensure their empty cans or bottles don't end up in a landfill," said Tom Mooradian, Manager Environmental Sustainability at PepsiCo. "It's about normalizing recycling behaviors at the earliest possible age so they become second nature. Our goal is that these children will change the status quo and help make our vision of a circular economy a reality."